Privacy Policy

Privacy Policy


1. Introduction

  • BikeBug has a commitment to privacy in accordance with The Privacy Act 1988 (Australia) (the Privacy Act), and is committed to protecting and maintaining your privacy.
  • privacy. In this policy “we”, “our”, “us” or “company” means Adventure Online Pty Ltd (ABN 38 650 576 195) trading as BikeBug.
  • We understand that when interacting with us the privacy and confidentiality of your personal information is important to you. That is why we are committed to safeguarding your personal information.

  • 2. Purpose of this Policy

  • This Privacy Policy describes the types of personal information we may collect, and how we use, hold and disclose this personal information.
  • This Privacy Policy also sets out how you can contact us to access or correct your personal information or make a complaint.
  • By providing personal information to us, you accept and consent to our collection, storage, use and disclosure of your personal information in accordance with this Policy.
  • Section 13 of this Policy provides details on how to contact us in relation to privacy requests, inquiries or complaints.

  • 3. Definitions and Interpretation

  • For the purposes of this Privacy Policy, "personal information" is defined as information or an opinion relating to an individual which can be used to identify that individual.
  • This Privacy Policy includes examples but is not intended to be restricted in its application to such examples. Accordingly, where the word ‘include’ or 'including' is used, it will mean 'include/including without limitation'.

  • 4. How is personal information collected?

  • The types of personal information the Company collects will vary depending on the nature of your dealings with the Company. You may deal with the Company directly, or the Company may have your personal information because you are a supplier or a customer of a supplier.
  • Generally, the types of personal information we collect and hold may include your name, contact information including phone number, address and email address, demographic information (age, gender etc), loyalty card numbers, and other information related to your purchases and transaction history with us.

  • We may collect personal information in a number of ways, including:

    1. a) directly from you, including through our websites, by telephone and through written correspondence; and
      b) from publicly available sources of information; and
      c) from our suppliers with whom you may do business as a customer.


    5. How we use personal information

  • Except where your consent has been provided, the Company will only use personal information for the primary purpose for which we collected it (or a purpose related to it), where required or permitted by law, or where you have consented to such use or disclosure.
  • The main purposes for which we may use or disclose personal information include:
    1. a) to provide products and services requested by you or a business that you are a customer of, and to manage those services, including to enable customer service, delivery and billing;
      b) meeting legal and regulatory requirements; and
      c) to directly promote and market products, news, promotions and other services to you where we have your express or implied consent. If you do not wish to receive news, offers and promotions, we will not contact you about these once you have advised us as such.
  • We may also use your personal information to conduct our business and assist our suppliers to conduct their business, help us and our suppliers manage and enhance their products and services, create personal profiles in our databases, analyse and report on and aggregate your personal information for various purposes such as benchmarking, market research and product and service analysis.
  • We may expressly communicate to you the primary purpose for which your personal information is collected, or it may be clear from the nature of our dealings with you.
  • If you receive electronic communications from us, we will provide you with an opportunity to unsubscribe from receiving further information from us.

  • 6. Our disclosure of personal information

  • Except as set out in this Privacy Policy, the Company will not disclose personal information outside of the Company. The Company will only disclose personal information to third parties where it is necessary or compulsory to do so.
  • The primary instances where the Company may disclose personal information to third parties include:

    1. a) to external advisors and service providers including advertising and payment services providers, so they can provide the services we have contracted to them;
      b) to law enforcement bodies, in order to comply with the law or to protect the rights, property or safety of the public or the Company; and
      c) if the personal information we hold about you was provided by one of our suppliers, and they either request your personal information or they request we provide your personal information to a third party service provider that they use.

  • In certain circumstances we may be a credit provider to you. In these circumstances, we will handle your credit information in accordance with this Privacy Policy.

  • 7. How is my personal information stored and kept secure?

  • The Company takes reasonable physical and electronic steps to keep the personal information we hold secure from unauthorised access, modification, loss and interference.
  • The Company has internal policies, procedures and systems in place to ensure compliance with this Policy.
  • Personal information may be stored electronically and/or in hard copy, and appropriate information security measures are in place to protect this information.
  • Unfortunately, no data transmission over the internet can be guaranteed to be fully secure and you need to be aware of this when communicating with or providing personal information to the Company over the internet.
  • Additionally, we ensure that we only disclose your personal information to third parties where it is necessary or compulsory to do so.

  • 8. International use

  • The Company operates many aspects of a business which is by its nature international, and may use global data storage.
  • Accordingly, the information that we collect from you may be transferred to, and stored at, a destination outside of the country in which the information was collected.
  • It may also be processed by employees operating outside of the country in which the information was collected for one of our suppliers or agencies.
  • The Company may disclose or transfer your personal information where necessary to companies which are “related bodies corporate” or “ultimate holding companies” or “subsidiaries”.
  • When possible, we will ensure that an international entity is bound by privacy obligations equivalent to the Privacy Act, before we disclose or transfer your personal information to it.
  • By submitting your personal information, you agree to this transfer, storing or processing. We will take reasonable steps to ensure that your personal information is treated securely and in accordance with this Privacy Policy.

  • 9. Accuracy of my personal information

  • We take all reasonable precautions to ensure that the personal information we collect, use and disclose is accurate, complete and up-to-date.
  • However, the Company will assume that any of the personal information provided by you is up to date and complete at the time it is provided.

  • 10. How do I access and correct my personal information, or ask for it to be deleted?

  • If you wish to access or update your personal information held by the Company, you need to contact our Privacy Officer. Please see our contact details in section 13 of this Policy.
  • When you contact us with such a request, we will take steps to update your personal information, provide you with access to your personal information, delete your personal information and/or otherwise address your query within a reasonable period after we receive your request.
  • Sometimes it will not be possible for us to grant you access to your personal information that we have about you, or fully delete all personal information that we have about you. In such cases, we will give you a written notice explaining why.
  • You have the right to ask us not to process your personal information for marketing purposes.
  • If you contact us to modify or delete your personal information and it was originally provided to us by one of our clients, then your request will be processed in our systems only and will not modify or change your personal information held by that client. You will need to contact any third parties who provided us with your information directly and follow the procedures in their own privacy policy, in order to modify or change the personal information that they hold about you.

  • 11. How do I make a complaint?

  • A complaint regarding a breach or possible breach of privacy must first be submitted in writing to the Company Privacy Officer. Please see our contact details in section 13 of this Policy.
  • If we are unable to satisfactorily resolve your concerns about our handling of your personal information, you can contact a regulatory body including the Office of the Australian Information Commissioner.

  • 12. Policy variations

  • From time to time, our information handling processes will be reviewed and updated, and we will update this Privacy Policy accordingly. The Company will notify you of any updates to this Privacy Policy by posting an updated version on our websites and such updates will become effective immediately upon posting.

  • 13. How to contact us

  • If you wish to access or correct your personal information held by the Company, or to complain about a possible breach of privacy, enquiries should be directed to the Privacy Officer as follows:

    1. a) BY EMAIL: [email protected]
      b) BY POST: 31 Gravel Pit Road, Darra Brisbane QLD, 4076
      c) BY PHONE: 07 3184 8398
  • If you no longer wish to receive promotions or other direct marketing communications from the Company, please contact us through one of the methods stated above to advise us of such and provide sufficient information to enable us to locate your information. In some cases, our communications with you may contain specific methods to opt out of direct marketing material sent via the communication.

  • 14. What other privacy terms may apply

  • There may be additional privacy notices and terms relevant to you depending on the nature of your dealings with us. There are additional privacy terms in our suppliers’ websites, which we may provide services in relation to. This policy does not apply to those sites, and you should refer to the terms of those websites or businesses for more information about how they collect, use, store and manage your personal information.